Untilless Perfume: Making Scent Visible
Simple scents unconsciously evoke distant memories, unearthing the beautiful moments buried deep within our memories, unlocking forgotten yet vivid and emotionally charged recollections.
- Proustian effect.
简单的气味会让我们不自觉的想起遥远的过去，挖出那些埋葬在记忆深处的美好时光，解锁曾经遗忘却生动、饱含情感的回忆。
—普鲁斯特效应
Fragrances serve to revisit specific memories and relive pleasurable emotions. Therefore, our fragrance series does not have a specific name; instead, it relies on metaphors and descriptions to convey sensations.
香氛是一种回归某种记忆并重新体验愉快情绪的方式，因此无弗届这个系列没有特定的名称，只有对感觉的隐喻和描述。
The logo, with its serif typeface, embodies subtle elegance, romance, and a touch of contemporary style. The spelling of the remaining letters imparts a soft and gentle feeling. Through the collision of rich textures and colors, symbolizing the intertwining of scent and memory, we aim to visually evoke the sense of smell and express the romantic atmosphere brought about by aromatherapy in an abstract manner. The vibrant rose pink color captures customers' attention and gives the entire brand a fashionable and youthful tone.
logo选用衬线体使品牌具有微妙优雅和浪漫又不失时尚感的特性，其余字母的拼写使其具有柔软和温柔的感觉。用丰富的肌理及色彩的碰撞，象征着香味和记忆的交织，让视觉感受嗅觉，以抽象的方式表达出香薰带来的浪漫氛围。亮眼的玫粉色去抓住顾客的眼球，给予整个品牌一种时尚年轻的调性。
We aim to challenge the common perception that scent can only be perceived through the sense of smell. With our brand, we offer a multisensory experience that allows for a continuous exploration of fragrances. It is not merely a standardized aroma; it is an artistic creation that encapsulates the fragrance itself, making scents visible and enabling different olfactory experiences through various visual encounters.
我们想打破只有嗅觉才能感知气味的普遍看法，无弗届提供了各种感官，感受香味的持续体验，它不仅仅是一个标准化的香薰，也是包含香薰本身的艺术品，让气味可视化，用不同的视觉体验感受不同的气味。
